I found the video on this post in my Facebook feed about a year ago. Apparently, staff at Facebook compiled all the pics I shared and a few of the discussions I had with friends the previous year to make this video for my birthday. That would've been awesome, but I didn't notice the content on my feed until a couple months later.
Now I know why Facebook is one of the biggest social media platforms in the industry. It's the little things that really brighten someone's day. A nice handwritten thank you note will put a smile on anyone's face and if you purchase a gift it'll mean even more to that person.
Video of Ramiro Rodriguez
This Week - 7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing
Think keywords don’t matter anymore? Your SEO will fall short if you don’t do serious keyword analysis. Here are seven reasons why keywords are worth your time to help your web pages get found. Read more
by Mike MurraySome more of this week's best stuff:
- How Content Marketing Has Evolved in Six Years by Ann Gynn
- Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences by Aaron Orendorff
- How to Build a Content Marketing Practice in a Year: Lessons From Monster by Dawn Papandrea
- LEGO Shares Building Blocks for Social Media Content Fans Love by Clare McDermott
- Hire for 4 Uncommon Content Marketing Roles by Dawn Papandrea
A Note from Joe PulizziThere Is No Risk in PlanningAs some of you may know, my personal goal is to read at least one “non-business-related" book per month. A few weeks ago, I started The Hit, by David Baldacci (it's good so far... I'm still reading). As I reached the middle of the book, I ran across a few passages that seemed quite relevant, including this one:“Planning something never seems risky. It’s in the execution where all the risk comes.”Let’s make this relevant to content marketing:A few weeks back, I led a workshop for a group of marketers who worked for manufacturing companies. They were all creating content in some form or another: mostly blog posts and white papers, though a few were creating e-books, and one was working on a video series.Yet, none of them had formally developed a strategy for any of their efforts. Each of the programs had been designed to generate demand or drive conversions of some kind... mostly related to sales calls. It was predictable, sadly; I see this happening all the time.So let’s talk about risk. All these very smart people are risking so much with their executions; yet they all skipped over the part of the process where there's no risk involved whatsoever: creating a plan. I see a similar pattern happening with stock market investors: After receiving a tip or reading an article, an investor will roll the dice and execute a trade – without the hint of a plan for doing so.I get it... plans are boring. All the fun is in execution. But of course, that's also where all the risk lies, too.So how do we mitigate that risk? With a sensible plan that includes a strong business case and a list of achievable goals. Creating such a plan means starting with one target audience, focusing on one content destination, and using it to build and grow that audience, over time. That’s how every (and I mean every) successful media company and content marketing example has gotten started.We know this... yet no one is doing it. Instead, we look for quick solutions and end up wasting time on content that will make little or no impact on the world.If you don’t have a plan, create one now. If you do have one, take the time to review it. There’s no additional risk involved in taking a little extra time to plan. On the other hand, execution without a proper plan to support it can cost you just about everything as a marketer. The good news is it's an easy error to fix.Good luck!Yours in content,Joe Pulizzi
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It is six a.m. here in San Francisco. I've been awake all night because I can't sleep. That happens from time to time to almost everyone so I'm not surprised or alarmed.
Maybe a second wind will come my way later and I'll feel good. I'm glad I launched this blog.