Video - the Many Faces of Ramiro Rodriguez aka RicoRamiro

I found the video on this post in my Facebook feed about a year ago. Apparently, staff at Facebook compiled all the pics I shared and a few of the discussions I had with friends the previous year to make this video for my birthday. That would've been awesome, but I didn't notice the content on my feed until a couple months later.

Now I know why Facebook is one of the biggest social media platforms in the industry. It's the little things that really brighten someone's day. A nice handwritten thank you note will put a smile on anyone's face and if you purchase a gift it'll mean even more to that person.

Video of Ramiro Rodriguez

The Many Faces of RicoRamiro Video

Abstract Monster

Cat Jumping Off Car

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Guide to SEO for Website Owners

I've been studying search engine optimization for a long time. And because of that, I've been able to get three websites on Google's front page.

Check out the content below to read about SEO for websites.

Fw: Content Marketing Job and There Is No Risk in Planning

This Week - 7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing Connect with CMI Forward to a Friend Think keywords don’t matter anymore? Your SEO will fall short if you don’t do serious keyword analysis. Here are seven reasons why keywords are worth your time to help your web pages get found. Read more by Mike Murray Some more of this week's best stuff: How Content Marketing Has Evolved in Six Years by Ann Gynn Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences by Aaron Orendorff How to Build a Content Marketing Practice in a Year: Lessons From Monster by Dawn Papandrea LEGO Shares Building Blocks for Social Media Content Fans Love by Clare McDermott Hire for 4 Uncommon Content Marketing Roles by Dawn Papandrea A Note from Joe Pulizzi There Is No Risk in Planning As some of you may know, my personal goal is to read at least one “non-business-related" book per month. A few weeks ago, I started The Hit, by David Baldacci (it's good so far... I'm still reading). As I reached the middle of the book, I ran across a few passages that seemed quite relevant, including this one: “Planning something never seems risky. It’s in the execution where all the risk comes.” Let’s make this relevant to content marketing: A few weeks back, I led a workshop for a group of marketers who worked for manufacturing companies. They were all creating content in some form or another: mostly blog posts and white papers, though a few were creating e-books, and one was working on a video series. Yet, none of them had formally developed a strategy for any of their efforts. Each of the programs had been designed to generate demand or drive conversions of some kind... mostly related to sales calls. It was predictable, sadly; I see this happening all the time. So let’s talk about risk. All these very smart people are risking so much with their executions; yet they all skipped over the part of the process where there's no risk involved whatsoever: creating a plan. I see a similar pattern happening with stock market investors: After receiving a tip or reading an article, an investor will roll the dice and execute a trade – without the hint of a plan for doing so. I get it... plans are boring. All the fun is in execution. But of course, that's also where all the risk lies, too. So how do we mitigate that risk? With a sensible plan that includes a strong business case and a list of achievable goals. Creating such a plan means starting with one target audience, focusing on one content destination, and using it to build and grow that audience, over time. That’s how every (and I mean every) successful media company and content marketing example has gotten started. We know this... yet no one is doing it. Instead, we look for quick solutions and end up wasting time on content that will make little or no impact on the world. If you don’t have a plan, create one now. If you do have one, take the time to review it. There’s no additional risk involved in taking a little extra time to plan. On the other hand, execution without a proper plan to support it can cost you just about everything as a marketer. The good news is it's an easy error to fix. Good luck! Yours in content, Joe Pulizzi Founder Content Marketing Institute This article from Joe is available only in this newsletter for you, the newsletter subscriber. If you have friends that would see value in Joe's weekly updates, please have them subscribe here. Content Marketing Job Listings Currently on a job search?  Thinking about switching gears with your career?  Please check out our job listings below. Available Positions:  Content Marketing Strategist, Senior Manager, Capital One, McLean, VA - Learn More   Content Marketing Manager - Expo Sales, The Freeman Company, Dallas, TX - Learn More         Interested in posting a job here?  Please see our CMI Careers page for more info.   A Word from One of Our Benefactors Video Marketing Across the Customer Journey Which types of videos best fit into your video strategy? Chances are, you’re still a tad unsure if your videos are communicating the right message at the right time and place. Learn the types of video that are best suited to meet your business objectives and how to leverage them across your various marketing channels. Download the guide. More from CMI Looking for a chance to meet Mark Hamill? Now is your chance! Register for Content Marketing World by Friday, 8/12, and you'll be in the running for this great prize plus many others! Join us in Cleveland September 6-9, 2016 for the largest content event on the planet. This year...Content Strikes Back! Register today! Sponsored Content EDU STANDARD: The Student Journey Edition Higher education institutions today are all asking one challenging question: How do we grow student enrollment in an increasingly competitive collegiate environment? Download “The Student Journey Edition” from Fathom to get the latest in Education Marketing. View here. Events Content Marketing World Intelligent Content Conference Master Classes Content Marketing Awards Resources Chief Content Officer CMI Business Directory Research White Paper/eBook Library Education Content Marketing University Webinars Career Center Interested in advertising with CMI? Learn more. Manage your email preferences or unsubscribe. Copyright © 2016 UBM, All rights reserved Content Marketing Institute, 17040 Amber Drive, Cleveland, OH 44111, United States Terms of Service | Privacy Statement

Still Awake Late at Night

It is six a.m. here in San Francisco. I've been awake all night because I can't sleep. That happens from time to time to almost everyone so I'm not surprised or alarmed.

Maybe a second wind will come my way later and I'll feel good. I'm glad I launched this blog.